5 useful SEO insights you can learn from google analytics

In this present day, Google rank is vital for any website. It determines the overall performance of a website. The SEO expert constantly monitors Google so that it can improve the performance of the website. As per the seo company in Dubai, there are six major things that you need to know to understand Google analytics. So to get a better insight, you need to read the following six points before implementing them.

Custom Segment

While talking about Google analytic, the custom segment is considered as one of its key features. If you constantly monitor the analytic, you will be able to see the traffic. You will be able to see who visited your site, people who have stayed until a circle ends, and also demographic information.

The local seo creates a custom segment based on these data. The facets of the custom segment are time on the site, data on staying time on a specific page, geographic location of the visitors, etc. With the help of a custom segment, you will learn about the audience and their interest.

You will be able to navigate the audience interest with the help of a custom segment. There are three types of channels in which you can grow interested. These three channels are – affinity categories, in-market segment, and other categories. In order to work in these channels you need a help of a professional.

Monitor Mobile Traffic

In Google analytics, mobile traffic is important. Mobile traffic influences the overall performance of a website. This is the reason analytics experts tend to stress on monitoring mobile traffic. There are lots of mobile visitors, and you need to have a complete idea of the mobile visitors. So, you need to gather as much data as you can to get accurate analytics.

To understand the analytics, you need to monitor the number of mobile conversions is taking place. Besides that, you also need to track the mobile bounce rate. It will help to detect the potential issues related to your website. The SEO company in Dubai track computer bounce rate as well, and then they compare both to understand the tendency of the audience.

While working on Google analytics, one has to track the returning users as well. It helps to understand how many users are finding your website worthy of visiting again. Depending on the data, you can improve the overall performance of the site.

Focusing on Site Search

If your website has a search bar, it will be easier to understand what visitors search on your website. You will have an insight into what people search on the website. It will give you an idea of the market. You must know that a large amount of traffic uses the search bar as it is convenient to use. By this analytic, you will know where the navigation you require on the site.

If you already have a search bar, then you will be able to track the searching activity. In addition, it will give an insight into the content searching tendency. For example, if you find that the audience is searching for a particular product more than other products, you need to highlight that product prominently.

Bounce Rate

As per seo company, bounce rate is important as it gives you an insight into how many people are visiting. You will know how many people are visiting the home page and how many are visiting other pages. If the bounce rate is high, that means visitors did not stay much longer on your site. It does not imply that they have had a poor user experience. It may be what they were looking for was not there on the site.

So, the bounce rate will give your an insight into your service. You will learn what kind of product or service you need to add to your niche. You can adjust the fame in get training for google analytics in singapore as that will help to assess the bounce rate. If you have a fixed time frame, Google will track the bounce rate quarter-over-quarter basis. But, it may vary from time to time as well.

Locating Top and Underperforming Performing Pages

With the help of local seo, you will be able to understand the performance of each page. You will be able to track the conversion rate on each page. Locating the performance will give you an insight into the trend on each page. If a particular page shows that conversion is declining, you will know what you can change on that page.

It is needless to say that not all pages of a website perform equally well. There are several factors that work behind it. But you can learn about the performance through local SEO. You can tie in conversion data with the help of Google analytics. You might need to re-write the particular page that is not performing up to the mark. You need to consider the data collected for six months to get an insight into the performance.

So, these are the five things that you need to learn about Google analytics. It is very important, as you already know to improve your online business. You need to keep an eye on the website incessantly to track the performance. If the site is properly optimized, then you will be able to reach the target market.