Based on the research, 84% of customers focus on customer experience as compared to anything else including the service value. You might have experienced your customers shouting and getting frustrated while standing in a queue! If yes, then surely you’ll have to work smartly and implement a few strategies to make sure customers don’t leave your store. A warm welcome and asking a few questions regarding their visit should be your prime motive. Further, give them direction and let them know their next step. By doing this, it is sure your customer needs will be met. 

Customers don’t like to wait so it is always better to provide an accurate estimate of the wait time. This gives them satisfaction and also they tend to build trust in you. One of the most creative ways to keep your customers occupied is getting them involved in entertainment activities. While your customers are sitting on a sofa, you can provide them televisions, access to magazines, and guide one of your staff members to do a demonstration or utilize queue management software to provide wait time estimation. However, this works expeditiously and makes the waiting line experience better. 

As you’ve landed on this article, and already read the first paragraph, hopefully, this write-up will help you find the best strategies for keeping your customers occupied while they are standing in a queue

5 Smart Ways to Keep Your Customers Occupied

Digital Signage

Before stepping forward with this information, let us clearly understand what digital signage means! In the modern era, digital signage is considered a digital installation that displays video and multimedia content. The purpose of this screen is to provide information and advertising motives. 

If you love traveling or you frequently travel by bus or air, you might have observed advertisements at bus stations and digital signage depicting gate details. Restaurant owners also use digital signage that displays food outlets.  For example- Dominos, Subways, and many more. 

With the help of digital displays, one can effectively reach and communicate with customers. It creates no hassle and avoids wait items for the customers. In order to attract new business opportunities, many businesses invest in digital signage to increase brand awareness and enhance business efficiency. 

The strategy of implementing digital signage helps in diverting people’s attention standing in a queue. Businesses of all sizes and shapes can promote new products, services and introduce upcoming deals. With this, the chances of customer engagement are high and it keeps away from the inconvenience of waiting. 

Virtual queues

Customers expect every in-store experience to be better and hassle-free. A store or restaurant where they will not have to wait. Well, as the advancements in technology are rapidly taking place, virtual queueing is helping store teams manage lines outside the store. Therefore, businesses are making customer experience stress-free.

By implementing a Virtual Queue management System, one can-

• Diminish the count of customers in the store
• Reduce the number of customers waiting in lines outside the store
• Build good customer experience and connection with customers
• Strengthen the company’s value 

Queue Management 

Customers hate standing in a queue. The patience level becomes zero when they do not receive any response or notification from the business manager or staff member. Well, by doing this, businesses fail to grow their brand, build customer connections and manage the work properly. 

But as you might have heard, every problem has a solution and for this major problem that businesses these days are facing, they have got a strong back-QMS. The cloud-based software, Queue Management System improves the profitability of the business, and not only this, it even eliminates the wait time of the customers. 

Along with it, this effective tool also functions well in building a secure environment, managing queues, and improving the visitor experience. 

Entertainment

Cartoons, talk shows, or any cooking programs come under entertainment. That strategy not only works smartly in capturing your customer’s attention but also helps them stay in the place for a long time.

Businesses can also promote their products and services via displays (TV, LED’S OR LAPTOPS) or by informing customers about upcoming specials. 

 Provide Alternatives

There are few people who find in-store shopping time-consuming. So, for the betterment of your customers and your business too, it is always better to provide an eCommerce website where your customers can easily see their favorite list of products. To avoid hassle and mess, you can also provide an online chat option. This will help you interact with your customers and ask them queries if they find any while shopping in your store. 

However, the list of FAQ opinions will work in this case. You can provide a page of questions where you will answer the questions that connect the customer’s point of view. By doing this, you smartly and expertly avoid customer’s waiting time and let your business outgrow on a broader scale. 

Conclusion 

Standing in line for a long time insists that customers leave the store immediately. People hate waiting! 

So, with all the concepts and problems keeping in mind, we have collected these few strategies that will surely help your business build a repeated brand and win customers’ hearts by not making them frustrated and unhappy. For every business, customer satisfaction is a priority. Though, you just need to make efforts To make a good impression and not let your customers wait in line, following these strategies will help. In few scenarios, waiting for lines smartly handles the customers in bulk and big count. Well, this defines there are always ways and methods to enhance your interactions with the people who want to prioritize their customers and make changes in the business by eliminating waiting lines.

Queue Management System helps increase business productivity, efficiency and helps businesses decrease their visitor’s time waits. Along with this, it even improves visitor’s experience equally and allows them to visit the store again and again. An Alert and notification system is the way to inform the customer’s next turn. This avoids the hassle and simplified the work of the business managers and staff members. 

Author Bio –

Allen Daniel is a postgraduate in Literature from the National University of Singapore. She is currently working at Awebstar, the best queue management system Singapore. She enjoys writing blogs related to marketing tips & tricks, technology, and gadget reviews.