You can read a million books on business and sales, but without practice they are worthless. In this article, we will talk about the proven tips in the case. Remember these five rules, and your career and business will go up, whoever you are: at least a novice marketer, at least an ambitious start-up.
Set a real goal
Every second small business representative or marketer wants a “magic pill” to increase sales and achieve outstanding results. However, if you have 10 sales now, how will their number increase to 1,000 in a month? Calculate how much the company will be able to receive from Internet marketing according to the business model and market statistics. If you do not know how to do it, then it’s time to understand. Unreasonable expectations are the first sign of a project failure.
Always articulate the task clearly
Most customers of online advertising are accustomed to working on the scheme of the restaurant. They look at the “menu” on the site “order”: complete the site, set up advertising and more. This is a good scheme, if the desires are supported by calculations. However, if the “pain” is not clear, then to do the job well simply will not work. The most relevant example is a patient with a migraine who comes to a paid clinic and says, “Guys, cut my appendicitis, or I’ll go to the competition.”
Small and medium-sized businesses that want to increase visibility provide coverage that will bring customers. The most popular event: “Let’s just tell more people about me, and they will all become my customers.” Having said that, business owners do not understand the specifics of business and marketing, and differences in understanding of the task bypass the work at the start.
The solution is to start communicating with the contractor (as well as with the boss and the commercial director) not out of desire, but out of real problems (increase sales or increase the company’s visibility). By the way, this is how you can check the contractor: if a price list comes in response to the request, and not an individual decision – throw in spam, because you are sold your hands, not your head.
Be honest with yourself and your partners
The cause of many problems in business is secrets and non-negotiation. We found a contractor, hit our hands, signed a contract for search engine promotion to bring the site to the top – and all, we expect success. The KPI recorded the achievement of the site’s first positions in the issue, let’s start. Three months later, the business owner swears that the average check has not increased or there are not many more orders. It turned out that all this time he was monitoring these indicators. As a result, the project did not take place, the marketer lost the award.
The way out of this situation: do not hide anything, talk about every detail and do not be afraid to ask questions. For some reason, many people think that the top line in Google search guarantees business and marketing. In fact, there are many restrictions, and the most important of them is competition.
When choosing between a little-known brand and a big player, the user is likely to click on the second ad, even if it is located below. If the client understands – fine. Otherwise, we have to honestly explain that we will fulfil the plan, but do not expect instant sales growth.
Solution: negotiate with partners and employees, consult, work in a team. If the customer is unhappy with the conversion, figure out how to fix it. For example, increase the number of queries or redesign the semantic core. However, the main thing is honesty.
Also read :Protect Your Business Score from Multiple Loan Applications
Don’t stop studying your business and marketing
Few people know exactly what algorithm they use to get customers.
The cause of marketing failures is almost always a lack of information. Only 1% of customers set up end-to-end analytics, linking data from various advertising campaigns to the database. And these are relatively strong companies. For final expense leads businesses, this level of technology is redundant, but it is a matter of banal arithmetic. Which is more profitable at the moment: contextual advertising, SEO or, for example, video advertising?
The solution: do not rely on instinct or the principle of “always did so – why change something.” Trust only specific data. Start simple – start accounting at least on paper or in Excel, put the meters on the site. Ask the contractor to help if the picture does not form. Both sides win.
Always be prepared for success
You can often hear this opinion: here the buyers will go in order, and the company will get rich. In fact, the business is often burning on current applications. It seems that everything is fine: the phone rings, the computer is turned off, but now there are more customers, and the department stopped: Elena fell ill, Kolya on vacation and more. It seems that everything is in order, but no one knows what to do.
Solution: count on success by scrolling through different scenarios in advance. Before the start, experts always recommend their clients to train managers and work with suppliers, plan the processing of applications and generally think ahead.
