Marketing your vape juice products is essential to give your business a head start. It doesn’t matter if your brand is an old player or newer to the market- perfect marketing is necessary for both.
And with so much emphasis put on discounts and vape deals online, you must wonder how these deals appeal to customers. Let us find out how these deals will help you gather more traffic for your business and increase your customers.
What Are Vape Juice Deals?
Vape juice deals and discounts are limited-time offers sellers provide on their websites. These offers usually get put up at the time of the holiday season. In other instances, they can be a welcome offer to new customers.
These deals are the perfect way to increase customer engagement in your business. Since vape juices and similar products are newer and less trusted in the market, this strategy becomes ideal.
By introducing deals, you can make up for the lack of indirect advertising and increase sales. Of course, you won’t be able to see the change immediately. But the gradual introduction of deals will positively affect your business in the long run.
What Vape Juice Deals Are the Best?
Now that we’ve looked at why vape juice deals rock for the customer and the seller alike, what kinds of deals are ideal? Well-timed and planned offers have the most impact without causing any unnecessary loss.
A few types of deals, especially for online stores, can be more beneficial than others in serving the purpose. So here are the top three types that you could offer your customers for the vape products you sell:
● Welcome Discounts/ Coupons-
Welcome deals and coupon codes are perhaps the most popular deals among customers. Vaping products are still new to most people- so most customers would be first-time visitors to your site. Giving them some discount on their first purchase will help them make the purchase and not hesitate. Then, they might become loyal customers and buy from your website frequently.
● Holiday Special Offers-
Holidays like Black Friday are the best time to offer some deals on your products. As mentioned above, the holiday time brings about many seasonal customers or season-specific purchases from regular customers. Targeting your customers and giving them deals in such a period will boost your sales even for that time.
● Subscription Discounts-
Many sellers offer coupon codes when customers register themselves with the website. Some give away these codes without any subscription fee, while others charge a minor amount. Either way, giving subscription discounts to your customers can boost sales. You can also throw in free delivery or other ideal deals to make your products irresistible.
Why Do These Deals Attract More Customers?
As a seller, you might be confused why deals would be an ideal marketing option for you. You might receive less profit if you provide the deals to your customers. But such minor losses can help gain many loyal customers for your brand.
Since there are numbered vape products brands in the market- customers will come back to your shop once they’ve tried your products. You need to ensure that they use your products, and then they would come back for more upon liking it.
We have compiled some reasons why customers get attracted to vape juice deals- they are as follows:
● Encourages Customers to Try the Products
In the vape industry, the biggest challenge for sellers is to get potential customers to give their products a try. Vape products have myths surrounding them; hence many customers don’t try them.
If you put deals and increase the merits of a product, you can get many customers to try the product for the first time. Who doesn’t enjoy having a 20% discount on the items they buy even though the product remains the same.
● Makes Products More Affordable for People
The main reason why many people adore discounts is the affordability of products. People do not wish to spend big bucks on vaping equipment. So they try to look for the cheapest option or best deal out there.
Even though the offers may not reduce the cost drastically, they still make them a hint more affordable. So with a few dollars less, many customers may go for the products.
● Attracts A Seasonal Audience
Especially with the holiday time offers, you can attract a seasonal crowd to your business. During the holidays, people get attracted to the reasonable prices due to the sales and purchase more products.
It is also when regular users stock up on their supplies for extended periods since rates are the most affordable. You can attract more traffic to your business by using these holidays as timings for your deals.
● Increases Interaction Between Users and Potential Users
People who use vaping products know other people who use vaping products. Hence, person-to-person communication is an underrated factor that affects traffic. The people who buy from your website at discounts would tell their friends about the deals.
Their friend might then contemplate and visit your site to check the deals. It is not sure that they would buy from you, but you would still have garnered attention. So, such offers can help you bring in the limelight with customers.
● Online Deals Are Simple to Use and Avail Of
The convenience of use that comes with them is another reason people love discounts, especially online ones. A customer can apply the coupon code to their shopping cart within one to three clicks.
It would be much easier to do that instead of visiting multiple shops looking for the most reasonable vape product. Customers appreciate such convenience regarding vape products.
Conclusion
As a seller, you must ensure that you can grab the attention of potential customers. Since vaping products still have taboo around them- sellers must ensure that they use the best marketing strategies, like deals.
Deals might seem inefficient since they cut down on your profit, but they are the most beneficial in the long run. These deals will help you gain loyal customers over time. They will aid your customer pool and increase sales.
