4 Ways To Improve Retailers Scan & Go Apps

The way consumers shop is changing fundamentally, and the rise of ‘scan & go’ technology and other industry developments are helping retailers improve the shopping experience for their customers. So, what do retailers need to know about scan & go Apps solution and what are its benefits?

Scan and go to the story

Scan & Go technology is designed to make the shopping experience easier, faster and more convenient. As barcode technology transformed retail store functionality into the early 1980s, Scan & Go is poised to become the next great disruptive technology in retail, improving the range of existing retail practices.

Just as self-checkout machines are more efficient than waiting in an assistant’s line to scan items and process your payments, Self-Checkout payment solutions is the next logical step in streamlining and enhancing the in-store experience.

However, some of these implementations are flawed and not without their challenges. Shoppers still have to go through checkout at the end of the process, and retailers lose valuable floor space to make room for handheld scanner storage. The goal of non-friction shopping has not been fully realized.

But now, a new generation of scan & go technology has arrived. One that replaces the handheld scanner on a customer’s smartphone with a simple app. Increasing contactless payments and increasing use of mobile payment services, such as various OEM pay platforms, e.g. Apple Pay and Samsung Pay, prove that consumers are embracing innovative technology. Now retailers have what it takes to take it to the next level.

How do scanning and go shopping work?

In the more sophisticated mobile app version of scan & go, shoppers scan items with their smartphones and then conveniently pay to make purchases in their app without the need to wait in line.

This is how your normal user journey will work. Download your chosen retailer’s Scan & Go app from home and link it with your favourite payment card. Whenever you enter a retailer’s store, you use your phone’s camera to scan an item and pack it as you go. Your app adds every scanned item to your virtual cart, and when you’re done, you pay in the app and exit the store. Directly.

Of course, retailers will want to implement scan and go technology in a slightly different way. But there is a whole raft of features and benefits that are hard to ignore.

As brick-and-mortar retailers look to improve the in-store experience to compete with e-commerce giants, they will face unprecedented challenges due to declining revenue and rising costs.

But for those who spend smartly in the right digital initiative, there are huge possibilities. For this reason, transformative technologies such as mobile scan & go Apps solutions are gaining popularity worldwide.

Merchants can use mobile scan-and-go to increase average revenue per user (ARPU), increase loyalty, provide a better customer experience, and increase operational efficiency.

Boost average revenue per unit

Optimizing the use of available storage space should be an important consideration. The Scan & Go Apps solutions for retail stores reduce (even eliminate) the need for physical checkout lanes, as customers can pay through the mobile app. This frees up valuable real estate for a further product line or in-store experiences, such as cookery classes or beauty treatments, to help with in-store sales.

scan & go Apps technology can also contribute to increasing the average cost per visit. You can see the accumulated total when you purchase, so it’s easy to keep track of your expenses. If your budget is low when you check out, it encourages impulse or top-up purchases.

With mobile, retailers can deliver targeted offers and promotions directly to the customer while shopping. For repeat customers, merchants can match user behaviour. And purchase patterns to promote recommended products and remind customers to take their frequently purchased items.

Increase LTV through real-time redemption

It is more efficient to retain existing customers than to attract new ones. Loyalty and rewards programs are integral to increasing customer lifetime value (LTV) by encouraging this repetitive practice.

Modern consumers, however, often lose interest if they have to wait too long to get a meaningful benefit. In comparison, getting instant rewards, known as real-time redemption, increases costs.

Mobile wallet with Automatic In-store Payment system facilitates real-time redemption. In-wing checkout makes it easier for customers to get points. And coupons and use them for purchases rather than waiting for their next visit. As a bonus, the split payment function that Solutions offer allows customers to pay with a combination of credits, points and coupons in a single transaction.

Enhance customer experience

Experience is a major battleground for brick-and-mortar retailers. Mobile scan & go Apps technology improves the in-store model for retailers by providing the popular (and increasingly sought after) ‘Walk Out’ experience by Amazon Go.

In addition, mobile self-checkout enables collaborators to rearrange throughout the store. If the staff is equip with a portal, collaborators can monitor and assist customers throughout their time in the store. This human connection promotes loyalty and increases costs.

Optimized operational efficiency

Revenue conservation is the key to any efficient operation, so loss prevention can be seen as a barrier to adopting ideas.

But mobile scan-and-go should be viewed differently from traditional self-checkout terminals. Where self-examination can lead to frustration and theft, retailers have noticed that while the mobile scan and go experience is intuitive, few consumers feel uncomfortable walking out of the store. Let’s also not forget that retailers can take stronger measures to reduce theft. Such as scanning digital receipts at the exit.

In parallel, mobile scan-and-go solutions can help reduce costs per transaction by reducing overall cash consumption and encouraging alternative payment methods such as store cards or account-based transactions. Merchants also benefit from the reduction in the need to install and maintain expensive checkout terminals and hand scanners.

The functionality extends beyond checkout by limiting the need to generate paper receipts, coupons. And print ads, as it can be push or deliver directly to the smartphone.

Those who can accept the emerging challenges stand to gain a significant competitive advantage in these transformative times. Importantly, mobile scan-and-go solutions are readily available to deliver these benefits to mass retailers.