4 Types of SEO That Search Engines Love Best
When marketing your business, you have probably already come across the term ‘SEO’ (search engine optimization) before. You may already know just how important good SEO is for business success, with surveys suggesting that SEO is the single most important factor for driving sales growth.
You may already know about many of the SEO best practices, such as mobile formatting and backlink placement. However, one thing you might be less aware of is the different types of SEO. There are several important SEO types out there, each of which offers different benefits to different types of businesses and campaigns. Read our handy explainer to learn about the different types of SEO that you can take advantage of.
- Local SEO
No matter your business model, local SEO is too important to be neglected. Essentially, local SEO describes practices of boosting your search engine rankings in your local, geographic area. It is a highly targeted approach that is all about boosting your digital footprint within your local community.
Given the importance and effectiveness of this approach, especially for small businesses, it is highly recommended to consult local SEO services that can boost your community ranking on your behalf. You can use this site to find local SEO experts that will help you engage the audience close to home.
- Technical SEO
Did you know that Google ranks websites according to how user-friendly and fast they are? This is why technical SEO is an implacable part of any SEO marketing strategy. Technical SEO describes the steps you can take to make it easier for Google to crawl your website. Chief among these is load speed.
If your site does not load quickly, users will not stick around and Google’s algorithm will punish your site with a low ranking. Good technical SEO also means making sure it is optimized for mobile and that it is structured in a user-friendly way.
- Off-Site SEO
As the name aptly suggests, off-site SEO is all of the optimization activities that take place outside of your website. This is primarily done via link-building, which is the activity of making sure backlinks to your site appear on other reputable sites. You can do this by reaching out to other websites and offering to write guest posts.
You can also use the HARO method, which stands for Help a Reporter Out. This is when a journalist needs an authority on a relevant topic or industry to provide insight for readers. If you step in and offer these insights, you can secure a quality backlink in the published article!
- Content Creation
Finally, don’t forget that content is still king. Even a perfectly formatted website will struggle to rank if there is a lack of quality content. This means write guest posts on your site that you can use to build keywords and position your brand as an authority.
You can also focus on video content to boost the time spent on your site. Don’t forget to utilize social media as a vital source of content creation.
Put the Different Types of SEO to Good Use
Understanding the different types of SEO is the first step towards building an industry-leading site. To put these insights to good use, you have come to the right place. Make sure to consult Hub Engine’s Digital Marketing Hub for expert SEO guidance you can trust.
