14 Reasons Why Your Business Absolutely Needs SEO
If you own a business, you’re likely well aware that it takes more than simply opening your doors in order to be successful. While having an excellent product or service is obviously crucial, there are many other things that come into play in terms of helping your company succeed. You need to be able to reach customers in order for them to do business with you, and SEO (Search Engine Optimization) can help you do just that. Below are 15 reasons why this marketing strategy should be at the top of your list when it comes to growing your business:
1. It’s FREE
Believe it or not, SEO costs absolutely nothing – unless of course, you choose to pay for a monthly subscription from a reputable SEO specialist – but even then payment is required only if you wish to take advantage of their services. The bottom line is that when compared to other marketing strategies, using search engine optimization is the least expensive method you have at your disposal.
2. Improved Traffic
By optimizing your site for SEO purposes, it becomes easier for search engines to find and rank your page(s). This results in more visitors who are interested in what you have to offer which can lead to increased revenue over time. The more traffic you receive on a regular basis, the better off your business will be.
3. Increased Website Accuracy
SEO actually helps search engines determine exactly what type of website they are browsing so pages load faster with fewer errors occurring as a result. One way this process works is through the use of metadata. If you were to post a video on YouTube, simply adding relevant keywords within your description will ensure that this information is picked up by search engines when they crawl your site.
4. Boosts Credibility
Your business website represents you and what you stand for, which is why it’s important that it comes across as professional, trustworthy, and reliable in every way possible. By implementing SEO techniques into the process of designing your page(s), you can achieve just that while simultaneously increasing credibility which brings us to our next point…
5 . Improved Reputation Online
Each time someone types in certain keywords related to your product or service, this creates an opportunity for them to stumble upon your webpage via organic search. The more professional your site looks and sounds, the more likely this individual will be to do business with you instead of literally anyone else who may offer a similar product or service.
6 . Cost-Effectiveness to Attract Customers
With SEO, reaching new customers is now easier than ever between social networking sites like Facebook, Twitter, LinkedIn, YouTube, etc., all where are you are able to market your brand inexpensively. For example, if someone were searching for “New York Chiropractors” on Google, they would receive results that feature chiropractic practices throughout New York City along with their contact info – one link being yours.
7 . Higher Chances of Successful Conversion Rates
As mentioned, businesses have an increased chance of succeeding with SEO when compared to other marketing strategies. This is due in part to the fact that with SEO, you’re not investing in anything other than your time and effort. Compare this to methods such as print advertising, which can be costly and often difficult to track results; or PPC (pay-per-click), where you’re spending money each time someone clicks on your ad.
8 . Increased ROI
SEO is a long-term investment that can offer an impressive return on investment (ROI) if done correctly. For example, let’s say you invest $1,000 into a quality SEO campaign that brings in an extra $5,000 in revenue each month. In just six months, you would have made a profit of $3,000 – a 300 percent return on your original investment!
9 . Google Adwords = Expensive & Ineffective
For those who are unaware, Google’s paid ad results sometimes appear above or below organic search results. Essentially this means that companies pay to have their websites ranked higher than others through the use of keywords. Although this method is an option for marketers, it can be extremely costly and comes with no guarantees. SEO offers brands more control over their campaigns which ultimately makes them much more effective at targeting specific audiences.
10. You Need A Plan
Whether you like it or not, having a plan in place is absolutely necessary when running any type of business; especially one where you must stay competitive online. Many business owners make the mistake of thinking that SEO is some sort of “magic bullet” that will solve all their online marketing woes without any effort on their part. Unfortunately, this could not be further from the truth. Like any other form of marketing, a successful SEO strategy requires time, patience, and a fair amount of elbow grease if you want to see results.
11. It’s The Future
As we mentioned earlier, SEO is an ever-evolving industry that is only going to become more important in the years to come. If your business isn’t already making use of SEO techniques, then you are already behind the curve and at a disadvantage against your competitors who are.
12. You’re Missing Out On Traffic
According to recent data published by Comscore, a whopping 84 percent of Internet users have performed some sort of search to look for information within the last month. In other words, even individuals who don’t use the Internet regularly still perform searches.
13. You’re Losing Sales
In addition to missed traffic opportunities, having no SEO tactics in place to promote your business online can also result in lost sales opportunities. If customers cannot find you when they type “buy” or “purchase” into Google’s search bar, then they are obviously not going to be doing any shopping with you anytime soon if at all.
14. The Competition Is Already Ahead Of You!
Believe it or not, 96% of businesses worldwide do not currently have an SEO-based marketing plan in place. This means that those who have taken the time to learn about this type of marketing now have a clear advantage over the competition. In addition, many competitors are likely already including SEO as a part of their online advertising efforts which means it’s extremely important for you to do the same if you want your business to succeed.
No matter what type of industry you’re engaged in – whether it be SEO, PPC, or something else entirely – one can easily see why having an effective online presence is key and becoming more and more crucial with each passing day. With all things considered, if you take your small business’ digital presence seriously and make an effort to invest in good SEO tactics from the start; then there’s no telling just how successful your business can be.
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When it comes to online marketing, SEO is one of the most important and effective strategies that small businesses can use to get ahead of their competition. Unlike other paid forms of advertising such as Google Adwords, SEO is a long-term investment that delivers quantifiable results over time with little or no expense.
