10 Things You’re Doing Wrong With Your Website Design

Web designs are more than just an eye-pleasing presentation of your virtual store.

Numerous aspects of web design directly influence the customer experience as well as the bounce rate of the website. Below are ten common mistakes that can be visibly spotted on a website design.

Although, you can always revamp your website but why put extra money and time, when you can get these mistakes right before the launch of the website.

Here are ten mistakes to avoid in your website design.

10 Things That Ruin Your Web Design

Mistake #1: The use of Slideshows on The Homepage:

Slideshows are very commonly included in website designs. Slides are used to convey sassy catchphrases, write selling copy, or providing one-line information to the audience. The automation of slideshows may sound like a good idea but there are several downsides to it.

The first downside is, the accessibility and strength of the internet to your audience. Slideshows require flash to function effectively and it might not work with every user’s connection. So, while the hanging slide isn’t entirely the developer’s fault but the audience anyway will have a bad impression about the business.

Secondly, slides don’t work efficiently on a mobile-friendly design due to space it requires as well as the functioning. The slideshows can’t be paused or zoomed on the phone. It’s safe to say that 50% of your audience browser website on a phone and the slideshows can be a hassle for the audience.

In such cases, it is important to avoid slideshow mistake and convey your brand information in a concise and suitable format.

Mistake #2: Low-Quality Image:

Adding images to your web pages is important. Images attract the audience and give a quick review about your business. A fair number of visitors would look at the images to have an idea about your business. If interesting enough, they then explore other aspects of your business. However, just adding images is just not the deal.

The quality of the image here matters more than the content of the image itself. If your audience is not able to read the content, the creativity of it won’t matter. Low-quality images overall affect your web design aesthetics.

It is recommended for the developers to add the original pictures of the products or other category of images should be customized. You can also use high-quality images from www.canva.com and Shopify Burst (free stock images).

Mistake #3: Too Much Happening Website Design:

Just because you know how to do it, doesn’t mean you have to do it, says every designing expert. If you have the technical skills to design an exceptional website design that no one has ever seen, it provides no guarantee that your audience wants to see.

An effective web design is organized, concise and easy to navigate. If your design has too many aspects to it, it will create a hurdle for customers to find the right area. Additionally, clustered designs are hardly functional on mobile webs.

Mistake #4: Excessive Ads:

A website can allow other business ads to run on their website and get paid for it. Your website needs a standard percentage of traffic to receive the ads offer. For sure, ads bring monetary profits to the business owner, however clustering your website design with irrelevant ads can seriously affect your traffic.

Audiences often interrupt the ads as pop-ups with the virus and return to the searches in 10 sec, increasing your website bounce rate.

Placing adverts on your website, make sure the essence of content is not compromised and the sources are reliable for the audience to click.

Mistake #5: Neglecting the Use of Social Media:

Creating a business existence on social media platforms is literally the basic step in social media marketing. Adding the links to your social accounts is the second basic thing.

Neglecting your social media account presence on websites is depriving your audience of future updates on your account. Remember, your audience won’t check your website each day for updates but they will come across your social media post every day once they have been linked to it.

Mistake #6: Outdoing the Pages Length:

Providing enough information about your products and services is important. However, stretching the length of your pages is not recommended. Designing your web pages so long that it appears like a dissertation paper will bring no revenue.

Keep your pages short, and organized in categories.

Mistake #7: Keyword Stuffing At Peak:

Keyword stuffing is common SEO practice where several keywords are stuffed into web copy for google bots. While the technique might work, it sounds extremely unnatural and is annoying to read as well.

Keyword stuffing requires a ton of repetitive content as well and only works about 30% of the time as google keeps on modifying the SEO policies.

Keep your content clean and add 3 keywords maximum.

Mistake #8: Absence Of Search Box in Website design:

A search engine box may look like something small and simple but heck it is really important for a web design.

Search engine box helps your audience quickly find what they are looking for rather than reading the whole copy. This is especially important if the website is an e-commerce store.

Audiences are generally attract to websites that are more customer experience-orient than just selling. With the search box, your visitor may not read about your whole business but if they can find what they are looking for immediately that’s an instant selling point.

Mistake #9: Repetitive Content

We all have come across a website that continuously says the same over and over again. The content is vague, conveys the same message about each category and has no customized information about the business. With such content, you are likely to lose your audience.

When an individual visits your website they are looking for a solution to a problem they are yet to figure out in words. The purpose of web content is to create selling yet conversational content.

Saying the same thing annoys your audience and affects the credibility of your business.

Mistake #10: Missing Out on Google Analytics

Google Analytics is a free tool offers by Google. Launched in 2005, the main purpose of the analytic service is to track reports, website traffic. The web analytics services also let you advertise ROI as well as track your Flash, video, and social networking sites and applications.

If you look around there are a fair number of audiences who are missing out on the free benefits of google analytics. Google Analytics helps you pinpoint what’s wrong with your website functions.

With google analytics, you can fix websites easily.

Endnote:

Functional, aesthetic and user-friendly websites are just a few elements that help your business generate revenue and maintain customer loyalty.

If you are not sure about the mistakes, you should hire a website development consultants and audit your website.