10 Dental Marketing Ideas

george.e.allen94@
Dental Marketing

WELCOME TO THE ERA OF DIGITAL DENTAL MARKETING

Since most traditional dental marketing strategies will no longer work, you need new dental marketing ideas. The good news? We’ve cracked the code on what to do to win more patients online.

BELOW ARE THE BEST DENTAL MARKETING IDEAS THAT HAVE BEEN PROVEN TO ATTRACT NEW PATIENTS TO YOU

You should leave with a firm grasp of how modern patients behave online and what they seek in a new dentist, and actionable ideas you can implement immediately.

Need help implementing your dental marketing strategy? We have what you need. Contact us here”.

THE FIRST IMPRESSION

Here’s the thing: your website is often the first interaction a patient has with your practice, and patients will judge you on how it looks and works. 48% of people cited the healthcare website’s design as the number one factor in deciding the credibility of a business, and once your page loads, users form an opinion in 0.05 seconds.

Need some ideas to make your website not so backward? Here are the main features your website needs to attract more patients:

But having these features and capabilities on your website is not your only task. For example, to make your website attract more new patients:

START A DENTAL BLOG

“Is activated charcoal effective in whitening teeth?”

Which toothbrush is the best for sensitive teeth?” “How often do I have to go to the dentist?”

Do you have articles on this type of subject on your website? If not, you’re missing out on many visits that could turn into new patients. Patients are looking for answers to everything from how often to brush to what type of toothbrush they should use (searches for the “best toothbrush” have increased more than 100% in the past two years, and more and more patients are turning to search engines to solve their health questions.)

You must have content on your website that attracts these curious patients. Hungry for dental blog topics? Here are some ideas:

PERSONALIZE YOUR BLOG POSTS AND DENTAL WEBSITE PAGES FOR SEARCH ENGINE MARKETING

SEO stands for search engine optimization. It is a process of editing your website content and code so that search engines can understand it better and rank your web pages higher in search results for related queries.

The ranking of Google’s search results is determined by a complex algorithm carried out by “spiders.” These “spiders” crawl your web pages and look for metrics, keywords, and other factors to determine what to search for and what queries it best answers.

This is where SEO comes in: these spiders speak HTML in a different language than humans. It’s like someone who speaks Russian trying to determine the content of an English web page. So the technical elements and indicators that we add with SEO are like subtitles for robots to help them better understand, categorize, and rank your web pages.

CREATE SHAREABLE IMAGES AND POST THEM ON SOCIAL MEDIA

What do I mean by “shareable”? People share things for a few key reasons, as Co-Schedule points out:

  1. To provide useful and entertaining content to others, 49% say sharing allows them to educate others about products that interest them and potentially change their minds or encourage action.
  2. Define themselves concerning others –68 percent of respondents stated that they wish to educate others about who they are and what things bring interests in them (or, rather, who they want to be perceived as).
  3. Develop and nurture our relationships – 78% of them consist of staying in touch with people they wouldn’t be with
  4. Personal growth – 69% share the information because it makes them feel more involved.
  5. To raise awareness for causes or brands – 84% do so because it’s a way to support causes or issues they care about (or publicly say which side they’re on).

Here are some ideas for dental social media posts:

CREATE DENTAL VIDEOS AND INVEST IN VIDEO MARKETING

If you look at the most popular dental social media profiles, I’ve included them above. In addition, you’ll notice that they all incorporate an extremely valuable type of media: videos.

Consumers love videos.

You’re in a leading industry for using video because pretty much everything you do has a visual element. Do you create hour-long crowns with state-of-the-art 3D technology? Take a snapshot. Do you have patients who like your work? Have them filmed to get a testimony.

Here are some videos your dental office should use:

GET LISTED IN RELEVANT DENTAL DIRECTORIES

EVERYONE desires one thing from their daily lives:

bad decisions. Well, thanks to search engines and the mainstream Internet, they can. Research by Google has shown that today’s consumer is obsessed with search, in large part, to make decisions with confidence. This includes reading online ratings and reviews for 90% of consumers – Consumers place an equal amount of trust in online reviews in personal recommendations.

TAKEAWAY PAY-PER-CLICK ADS FOR YOUR TOP-CONVERTING DENTAL KEYWORDS

About 44% of people say they don’t go to the dentist because it’s too expensive. One way around this problem is to post-paid search ads and advertise special offers and prices.

HERE IS AN EXTREMELY SIMPLIFIED DESCRIPTION OF HOW PAY-PER-CLICK ADS WORK:

  1. You choose the keywords you want your ads to appear for
  2. Someone is looking for your keywords Here’s what they look like in action:

By announcing your prize in advance and labeling it as special, you address one of the consumers’ biggest pain points.

If you decide to run pay-per-click ads, seek professional advice. Google makes it look easy. Unfortunately, this is not the case. This is why we pay our experienced team to take care of such a task.

ASK DENTAL PATIENTS FOR EXAMINATIONS. THEN ASK FOR MORE.

You need reviews, and you need them constantly. In 2018, 72% of patients took the first step when looking for a new doctor to request tests. Additionally, 88 % of consumers trust online reviews as much as recommendations from friends or relatives. And if that weren’t enough, 48% of patients would leave their insurance network to find a doctor with excellent reviews.

HERE ARE THE PLACES WHERE YOU NEED TO DO REVIEWS:

THERE ARE SEVERAL WAYS TO GET PATIENT FEEDBACK:

USE EMAIL MARKETING TO STAY TOP OF MIND WITH PATIENTS

Chances are, you use dental marketing postcards. Of course, you shouldn’t refuse them, but you should consider adding a corresponding email item. Checking email is the first thing 66% of people do after waking up. Greet them by reminding them of their upcoming appointments, giving them tips for keeping their teeth white and healthy, and motivating them to stay mentally healthy. Over 90% of adults want better email communication from their doctor, which goes for the dentist.

There are a few types of email that your dental practice should take advantage of:

IT’S TIME TO IMPLEMENT YOUR DENTAL MARKETING STRATEGY. YOU CAN ALSO HIRE ONE OF THE BEST DENTAL MARKETING COMPANIES TO DO IT FOR YOU.

Implementing your marketing strategy is no picnic. It takes impeccable timing, a lot of dedication, and hyper-consistency. Unfortunately, many dentists mistake arming themselves with creative dental marketing ideas but fail to realize that these ideas need to be executed flawlessly.

If you lack time to devote to marketing, you should designate someone to do it or hire a professional. You can’t do much DIY before you start looking unprofessional, and looks are key. Another caveat is marketing regulations in your industry. If you’re unsure of what you may or may not say or what data you may or may not use, you should at the very least seek assistance in complying.

The best dental marketing companies, like, Healthcare Marketing Agency, wrap all the above with a nice bow and deliver it to your doorstep. If you’re working with a failing dental marketing company, switching now will be less of a pain than six months from now. If you need advice, call me, and I’ll help you set up your dental marketing strategy.

Click here to read more interesting articles.

 

Related Articles
↑
Exit mobile version